AMERICAN WAVE

Pop-Up American Wave Certification Class in Philadelphia, PA

ARROJO NYC
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Due to the high demand of our American Wave service, we’ve decided to hold a Pop Up Certification Class in Philadelphia, PA on October 16th at Odyssey Hair Studio. Be a part of the texture revolution!

 

Pop-Up ARROJO American Wave Certification Class

Monday, October 16th 10-4pm

@Odyssey Hair Studio 

1016 Pine Street 

Philadelphia, PA 19107

Tuition $350.00

 

For bookings/inquiries call Valeria 212.242.7786 x215 or valeria@arrojonyc.com

 

Red Hot Summer Press

ARROJO NYC
Submerge Conditioner featured in American Salon's "13 Must-Have Products To Add To Your Salon."

Submerge Conditioner featured in American Salon's "13 Must-Have Products To Add To Your Salon."

Glint Texture & Shine Spray featured in Huff Post's "8 Hot Finds For Your Beach Bag."

Glint Texture & Shine Spray featured in Huff Post's "8 Hot Finds For Your Beach Bag."

Elixir Defrizzing Gel & Glint Texture & Shine Spray featured in American Salon. 

Elixir Defrizzing Gel & Glint Texture & Shine Spray featured in American Salon. 

Hypnotic Curl Calmer & Elixir Defrizzing Gel featured in Glamour's "21 Seriously Cute Hairstyles For Curly Hair."

Hypnotic Curl Calmer & Elixir Defrizzing Gel featured in Glamour's "21 Seriously Cute Hairstyles For Curly Hair."

Want to carry American Wave in your Salon? Contact Steve at 212-242-7786 x 216 or email steve@arrojonyc.com now!

Brunch & Style: American Wave Hair Care Press Launch

ARROJO NYC

This week we celebrated the official press launch of our newest product line, American Wave Hair Care, by inviting the press into the salon for a brunch & style session!

Nick Arrojo kicked off the morning with a presentation highlighting the shift towards curly hair and familiarizing our guests to the line and the inspiration behind it. World renown editorial stylist Paul Merritt took the stage with three American Wave styled models and then invited them to interact with the products themselves. 

With our studio stylists on hand, the press got the chance to turn up their texture with dry styling. Our hero product, Glint Texture & Shine Spray, with its unforgettable smell and its sky-high texture creation, transformed even the finest strands into texturized tresses.

We want to thank everyone who came out to share our love of curls with us on this special day! American Wave Hair Care is available to purchase online, in all ARROJO salons, and at our ambassador salons throughout the country.

SHOP AMERICAN WAVE HAIR CARE NOW!

Submerge Named One of American Salon's Must-Have Salon Products

ARROJO NYC
Photo Credit: American Salon 

Photo Credit: American Salon 

Submerge is making a splash!

American Wave Hair Care's Submerge Conditioner was featured in American Salon's "13 Must-Have Products to Add to Your Salon." Submerge Conditioner detangles and softens waves and texture with a blend of shea butter and sweet almond and safflower seed oils. Waves and curls are easier to manage and full of bounce, shape, and sheen.

To see the full article on American Salon, click here.

AMERICAN WAVE HAIR CARE IS AVAILABLE TO CARRY AT YOUR SALON! SPECIAL INTRODUCTORY PRODUCT PACKAGES OFFER SUBSTANTIAL SAVINGS. 

Please contact valeria@arrojonyc.com or call 212 242 7786 X 215 for info & orders.

Wavy, Curly, Or Kinky Hair: Nick Arrojo's Summer How To's

ARROJO NYC

It’s officially Summer! Bring on sunny beach days and jean shorts.

It’s all fun and games until the humidity hits & your hair frizzes to the heavens. Nick Arrojo talked to American Salon about how to overcome the summer heat and still have your hair look fab— all thanks to American Wave Hair Care!

For Wavy Hair: Shabby Chic Waves

With this more "delicate" curl pattern, you want to help encourage the wavy texture without weighing down the hair. "Cleanse the hair with Rogue Co-Cleanse. Then spread a nickel-size amount of Hypnotic Curl Calmer roots to ends," says Arrojo. "Air-dry using hands to tousle and scrunch the hair from the underneath upwards, creating cascades of beautiful, soft luster. Spritz on Glint Texture & Shine Spray to fashion tousled beachy waves with eye-catching glister."

For Curly Hair: Big Curl Celebration

If your client has big, bouncy, voluptuous curls, you want to lock in the shape so it stays defined, even during the hottest, most humid days. "Use ReHab Shampoo to cleanse the hair. It has the right moisture balance, perfect curl formation and definition. Then apply Submerge Conditioner to create tangle-free shape and shine," says Arrojo. "On damp hair, apply Elixir Defrizzing Gel to calm frizz, unify and control texture. Diffuse-dry for the most expansion. And mist the curls with Glint Texture & Shine Spray to style and finish with scintillating natural movement." 

For Kinky Hair: Mini Bun Beauty

"In the summertime, thick heavy, kinky curls might do better with double buns than with one topknot. Splitting the hair into two buns lightens the load and offers a cute retro style," Arrojo suggests. "Use ReHab Shampoo to rehabilitate without weight or build up. Follow up with Submerge Conditioner to soften, moisturize and detangle. Work Hypnotic Curl Calmer from roots to ends and diffuse the hair for maximum texture expansion. Pull the hair back, separate it into two big buns and tie it off. Ruffle the roots and tousle the curls to encourage even more separation and expansion. Spritz Glint Texture & Shine Spray over the finished look for instant glamour." 

Read the full article on American Salon, here.

Shop American Wave Hair Care, here.

Making Waves in Modern Salon

ARROJO NYC

ARROJO continues to shake up the world of hair care with its newest product line, American Wave Hair Care.

The hyper-luxe collection especially made for waves and curls was featured in the June issue of Modern Salon. In addition to it’s superior performance, American Wave is noteworthy for a remarkable quantity of exceedingly kind natural vegan ingredients with no parabens, sulfates or sodium chloride.

To see the full spread via the digital edition, click here. Or shop the full American Wave collection, now.  

Texture, Wave, Curl & American Wave In the Beauty News

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Today.com and simplemost.com recently published articles on the return of texture, wave and curl, body and movement in the hair, citing the American Wave service as a market-leading service on the pulse of the trend. Says Today.com:  

"New York’s Arrojo salon, for example, offers an ammonia-free technique called the "American Wave" and many other salons have “body wave” or “modern wave” on their menus." 

Read the Today article here and the simplemost article here.

American Wave-Made HairStyle

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@arrojoamericanwave by Marlene, cut by Clare at @arrojowilliamsburg! @marlenehair_nyc @clareedith. For appointments, please call 718-215-6625.

This beautifully beachy American Wave is perfect for easy-breezy spring styling!

NEW AMERICAN WAVE HAIR CARE NOW AVAILABLE TO SALONS & STYLISTS

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AMERICAN WAVE HAIR CARE is a prestige six-piece product line setting the new gold standard in care & styling for textured hair. Unique packaging, kind ingredients, signature fragrances, clean & green to celebrate the timeless elegance, beauty & grace of texture. 

“Each luxurious American Wave Product can stand alone for its distinctive characteristics and outstanding capabilities. Yet they also works as one complete care and style system for all kinds of textured hair," says Nick Arrojo.

ReHab Shampoo: Rehabilitates without weight or build up.

Submerge Conditioner: Softens, moisturizes, detangles. 

Rogue Co-Cleanse: Lather-free. Removes build- up without drying or stripping.

Hypnotic Curl Calmer: Calms frizz, shapes luscious waves & curvy curls. 

Elixir Defrizzing Gel: Softly smoothes, defines, unifies textures.

Glint Texture & Shine Spray: Creates tousled & touchable sun-kissed shine. 

AMERICAN WAVE HAIR CARE IS NOW AVAILABLE TO CARRY AT YOUR SALON. SPECIAL INTRODUCTORY PRODUCT PACKAGES OFFER SUBSTANTIAL SAVINGS & GREAT PROFIT MARGINS. 

Please contact proapply@arrojonyc.com or call 212 242 7786 X 216 for info & orders.

Glint

Glint

Hypnotic

Hypnotic

Elixir

Elixir

ReHab

ReHab

Submerge

Submerge

Rogue

Rogue

FROM REHAB TO ROGUE, SUBMERGE YOURSELF IN AMERICAN WAVE, A HYPNOTIC NEW PRODUCT LINE WITH THE ELIXIR TO MAKE TEXTURE GLINT


No parabens, sulfates or sodium chloride.
American Wave is American Made.

Racked Visits ARROJO SoHo For An American Wave

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Racked.com beauty editor Angela Lashbrook had a craving for bodacious waves and curls; she came to ARROJO to discover the new wave of curl. She was so impressed, she wrote all about it. Read the full article on Racked or peruse select extracts below. . . 

The excerpts below are from www.racked.com. Words by Angela Lashbrook. 

My healthy, luscious, breathtaking just-waved hair is proof.

The tyranny of flat irons and smoothing creams first fractured in 2012, when celebrities like Gisele Bündchen and Blake Lively popularized warm, sun-kissed skin — and the requisite look of beachy, tousled waves. Compare Vogue online in 2012 — in which there was a total of one story mentioning "beachy waves" —to 2015, during which the magazine published 49 total stories discussing "beachy waves." 

"We’re going to apply curlers to the interior of the head," said my stylist. "That way, the hair will have a more voluminous curl, instead of the gentle waves you had before."

I emerged from the salon three hours later, big-haired and American Waved. To keep my curls intact, I was instructed to wash infrequently and style with a soft curl cream, bunching irregularly-sized strands in my hands for a few seconds and releasing to define an easy curl. To refresh, I had only to spritz my hair with a bit of salt spray, add a small amount of addition curl enhancer, bunch, and go.

So. Am I a bit more Texan than New Orleanian? Sure was. But would I do it again? Absolutely.
It’s called the American Wave, not the American Curl (which is actually the name of an odd-looking cat breed), for a reason. Unlike the traditional perm, Arrojo’s process produces loose, natural-looking waves with a healthy amount of body and movement — so if you’re on the prowl for a head of Shirley Temple curls, go the traditional route.

Upkeep is paramount to guaranteeing happy, shiny waves. I’m using a sulfate-free shampoo and conditioner. . . . and an assortment of styling products from Arrojo to ensure my hair is as healthy and frizz-free as possible. And as anyone who had dyed their hair will know, the less you shampoo, the better.