AMERICAN WAVE

Brand New Structure Styling Cream Featured in Focus On Hair Magazine

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Our brand new Structure Styling Cream has landed its first solo feature in Focus on Hair Magazine. 

"American Wave recently launched Structure Styling Cream, a medium to strong hold hairstyling product that fortifies curls while moisturizing the cuticle and reducing split ends. This light yet creamy formula strengthens weak hair, adds body, shine, and texture, and creates pillowy soft curls. All of this with delicate floral notes and a layer of UV protection.

Structure Styling Cream is the latest in a line of products at American Wave, which was developed by famed hairdresser Nick Arrojo. The American Wave line recently won the title of  “Most Innovative New Brand” at Cosmoprof North America 2018. Up against 25 other new brands at the pro-only show, American Wave was recognized as the most innovative brand overall in concept, packaging, and the ability to succeed in the beauty marketplace as judged by beauty professionals."

Read the full article here

Shop Structure now. 

American Wave Wins Most Innovative New Brand at CosmoProf 2018

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Adding yet another award to the shelf, American Wave brings home a new title “Most Innovative New Brand.” Up against 25 other new brands at CosmoProf of North America, American Wave was recognized as the most innovative brand overall in concept, packaging, and the ability to succeed in the beauty marketplace as judged by beauty professionals.

It all started with the idea to rebrand the age-old perming service. Thus in 2012 the American Wave was born, a revolutionary texture service that is gentler, tailored, and more enjoyable- with gorgeous modern results.

In 2017, we launched a boutique product line to support the service & celebrate the timeless beauty of texture. American Wave Hair Care is a hyper-luxe, 7-piece prestige product collection especially made for heavenly waves and curls.

After just 1 year in the market, American Wave Hair Care has won “Best Overall Hair Care" at Indie Beauty Expo and “Best Finisher” (Glint Texture & Shine Spray) from Naturally Curly.com. We are so excited about our newest honor & want to thank all who voted for us.

 Interested in trying American Wave Hair Care? Shop our award-winning line here.

Kiss the Blarney Stone! American Wave Featured in Irish Online Beauty Pub

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The ARROJO American Wave has crossed international waters once again- getting press coverage on Irish women’s site, HER.

The below article is republished from Her.ie.

We've all seen those photos or our mums rocking big waves back in the day and it looks like the perm is coming back with a 2018 twist.

Say hello to the 'American Wave'.

It's the brainchild of New York-based hairstylist Nick Arrojo, who's also known for pioneering the haircutting technique of using a razor.

"It’s time to reinvent permanent waving and get rid of the fears," he said.

"Rather than seeing every hairstyle as perfectly straight, we promote the graceful elegance and individuality of texture. We created a product to match our vision."

Among the celebs who have tried the American Wave are actress Emma Stone, while we've seen the likes of Saoirse Ronan, Margot Robbie and Jennifer Lawrence rocking shaggy, disheveled hair on the red carpet this season.

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Metro News UK Reports on the American Wave Trend

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 Metro News is a respected daily newspaper with distribution to millions of readers across the British Isles 

Metro News is a respected daily newspaper with distribution to millions of readers across the British Isles 

One beauty journalist's journey from Britain to NYC to attend the IBS show at the Jacob Javits Center has put American Wave in the spotlight across the Atlantic. Rebecca Reid, writer for Metro News UK says, "The American Wave curls are looser, shaggier and more modern and can be combined with on-trend cuts to give a super chic look which anyone would believe was fully natural." 

Featured in the story, are images from one of our American Wave models at the IBS show, with Rebecca telling her readers ". . . now that curls are trendy again, the perm has earned an escape from sartorial prison. It’s back, and it’s very different from the original."

Read the complete original story: http://metro.co.uk/2018/03/09/looks-like-perm-making-comeback-7374034/

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Presidents Day Flash Sale: Save 20% On American Wave

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Happy President's Day! Get 20% off all American Wave orders for 24 hours (Until 9 am 2/20) with code 'President' at checkout! 

Winner of 'Best Overall Hair Care' at the Indie Beauty Awards, American Wave Hair Care by ARROJO is a specialty line of clean & green products for wavy or curly textures. Our dedicated American Wave website has all products available for purchase + info on ingredients & performance.

SHOP NOW

American Wave Expose: March 4th

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For hairdressers in NYC for the hair show weekend, ARROJO presents American Wave Exposé: Trend Discovery 2018. This inspirational 1-hour show features trends & techniques from our trailblazing Kinesis collection. Each guest also gets a goody bag!  

American Wave Exposé: Trend Discovery 2018

Sunday, March 4

7-8PM

ARROJO Tribeca Theatre

200 Hudson St. NYC 10013

$25 TICKETS INCLUDE ENTRY + SWAG BAG WITH 1 GLINT TEXTURE & SHINE SPRAY & 1 ROGUE CO-CLEANSE ($58.00 retail value) 

BUY TICKETS NOW

“The principle of movement was our key inspiration for Kinesis, our new American Wave collection,” says Tina Le Noble, ARROJO SoHo stylist and texture specialist. “Lots of girls want to flip their hair around, and not only when the style is long. Playful short shapes are happening. With our new American Wave wrapping and styling techniques, we’re making hairstyles look frisky, perky, active. We can't wait to share these ideas at the Texture Summit.” 

The swag bag is our gift to you as we celebrate American Wave Hair Care winning the prestigious title of “Best Overall Hair Care” at the prestigious Indie Beauty Expo. 

American Wave Exposé: Be a Part of Trend Discovery 2018

American Wave Wins 'Best Overall Hair Care' At Indie Beauty Awards

Valeria Enea
 American Wave wowed the judges with its organic ingredient story & efficacy. 

American Wave wowed the judges with its organic ingredient story & efficacy. 

Over 230 brands were nominated and evaluated across 26 categories by a panel of 14 experts in the beauty and wellness industry.

We are proud to announce that our American Wave product line won “Best Overall Hair Care.”

“This product is effective by using the smallest amount of lightly scented shampoo which left my hair with an enriched luster, and overall my hair felt stronger, says beauty expert,” Michael Johnston. 

AMERICAN WAVE is a six-piece product line, that sets the new gold standard in care and styling for textured hair. It is a hyper-luxe, prestige product collection especially made for heavenly waves and curls. Featuring unique packaging, and a signature fragrance, each product in the American Wave collection is as unique as a curl.  

SHOP AWARD-WINNING PRODUCTS NOW

American Wave Permanent Texture Service, Certification Dates 2018

ARROJO NYC
 Get certified to practice the American Wave Service & learn modern creative wrapping techniques that will elevate your texture creations. 

Get certified to practice the American Wave Service & learn modern creative wrapping techniques that will elevate your texture creations. 

In 2018, get certified in American Wave, adding a creative & lucrative service to your repertoire of modern creative hairdressing skills. See dates & details below. 

The cost of each Certification Seminar is $350. After Certification, you are free to purchase products & tools for the American Wave service, directly from ARROJO. The American Wave Service Intro Kit (available for $321.95 after certification) includes 54 wrapping rods of varying sizes, waving lotions for 12 waves, and a DVD for further education. After the initial intro kit, you can reorder American Wave waving lotions at your convenience.

For more info, please email valeria@arrojonyc.com or call 212 242 7786 x 215 

American Wave Certification Dates & Locations 2018

FEBRUARY 11 @ ARROJO ACADEMY NYC
MARCH 25 @ ARROJO ACADEMY NYC
APRIL 8 @ ARROJO ACADEMY @ VISIONS, FLORIDA
APRIL 23 @ ARROJO ACADEMY @ PLANET SALON, LA, CALIFORNIA
MAY 6 @ ARROJO ACADEMY NYC
JUNE 17 @ ARROJO ACADEMY NYC
JULY 15 @ ARROJO ACADEMY @ CHRISTIAN MICHAEL, NEW HAMPSHIRE
JULY 23 @ ARROJO ACADEMY @ TRIO, CHICAGO
JULY 29 @ ARROJO ACADEMY NYC
SEPTEMBER 10 @ ARROJO ACADEMY @ PLANET SALON, LA, CALIFORNIA
SEPTEMBER 16 @ ARROJO ACADEMY NYC
NOVEMBER 11 @ ARROJO ACADEMY NYC

 

 

Pop-Up American Wave Certification Class in Philadelphia, PA

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Due to the high demand of our American Wave service, we’ve decided to hold a Pop Up Certification Class in Philadelphia, PA on October 16th at Odyssey Hair Studio. Be a part of the texture revolution!

 

Pop-Up ARROJO American Wave Certification Class

Monday, October 16th 10-4pm

@Odyssey Hair Studio 

1016 Pine Street 

Philadelphia, PA 19107

Tuition $350.00

 

For bookings/inquiries call Valeria 212.242.7786 x215 or valeria@arrojonyc.com

 

Red Hot Summer Press

ARROJO NYC
 Submerge Conditioner featured in American Salon's "13 Must-Have Products To Add To Your Salon."

Submerge Conditioner featured in American Salon's "13 Must-Have Products To Add To Your Salon."

 Glint Texture & Shine Spray featured in Huff Post's "8 Hot Finds For Your Beach Bag."

Glint Texture & Shine Spray featured in Huff Post's "8 Hot Finds For Your Beach Bag."

 Elixir Defrizzing Gel & Glint Texture & Shine Spray featured in American Salon. 

Elixir Defrizzing Gel & Glint Texture & Shine Spray featured in American Salon. 

 Hypnotic Curl Calmer & Elixir Defrizzing Gel featured in Glamour's "21 Seriously Cute Hairstyles For Curly Hair."

Hypnotic Curl Calmer & Elixir Defrizzing Gel featured in Glamour's "21 Seriously Cute Hairstyles For Curly Hair."

Want to carry American Wave in your Salon? Contact Steve at 212-242-7786 x 216 or email steve@arrojonyc.com now!

Brunch & Style: American Wave Hair Care Press Launch

ARROJO NYC

This week we celebrated the official press launch of our newest product line, American Wave Hair Care, by inviting the press into the salon for a brunch & style session!

Nick Arrojo kicked off the morning with a presentation highlighting the shift towards curly hair and familiarizing our guests to the line and the inspiration behind it. World renown editorial stylist Paul Merritt took the stage with three American Wave styled models and then invited them to interact with the products themselves. 

With our studio stylists on hand, the press got the chance to turn up their texture with dry styling. Our hero product, Glint Texture & Shine Spray, with its unforgettable smell and its sky-high texture creation, transformed even the finest strands into texturized tresses.

We want to thank everyone who came out to share our love of curls with us on this special day! American Wave Hair Care is available to purchase online, in all ARROJO salons, and at our ambassador salons throughout the country.

SHOP AMERICAN WAVE HAIR CARE NOW!

Submerge Named One of American Salon's Must-Have Salon Products

ARROJO NYC
 Photo Credit: American Salon 

Photo Credit: American Salon 

Submerge is making a splash!

American Wave Hair Care's Submerge Conditioner was featured in American Salon's "13 Must-Have Products to Add to Your Salon." Submerge Conditioner detangles and softens waves and texture with a blend of shea butter and sweet almond and safflower seed oils. Waves and curls are easier to manage and full of bounce, shape, and sheen.

To see the full article on American Salon, click here.

AMERICAN WAVE HAIR CARE IS AVAILABLE TO CARRY AT YOUR SALON! SPECIAL INTRODUCTORY PRODUCT PACKAGES OFFER SUBSTANTIAL SAVINGS. 

Please contact valeria@arrojonyc.com or call 212 242 7786 X 215 for info & orders.

Wavy, Curly, Or Kinky Hair: Nick Arrojo's Summer How To's

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It’s officially Summer! Bring on sunny beach days and jean shorts.

It’s all fun and games until the humidity hits & your hair frizzes to the heavens. Nick Arrojo talked to American Salon about how to overcome the summer heat and still have your hair look fab— all thanks to American Wave Hair Care!

For Wavy Hair: Shabby Chic Waves

With this more "delicate" curl pattern, you want to help encourage the wavy texture without weighing down the hair. "Cleanse the hair with Rogue Co-Cleanse. Then spread a nickel-size amount of Hypnotic Curl Calmer roots to ends," says Arrojo. "Air-dry using hands to tousle and scrunch the hair from the underneath upwards, creating cascades of beautiful, soft luster. Spritz on Glint Texture & Shine Spray to fashion tousled beachy waves with eye-catching glister."

For Curly Hair: Big Curl Celebration

If your client has big, bouncy, voluptuous curls, you want to lock in the shape so it stays defined, even during the hottest, most humid days. "Use ReHab Shampoo to cleanse the hair. It has the right moisture balance, perfect curl formation and definition. Then apply Submerge Conditioner to create tangle-free shape and shine," says Arrojo. "On damp hair, apply Elixir Defrizzing Gel to calm frizz, unify and control texture. Diffuse-dry for the most expansion. And mist the curls with Glint Texture & Shine Spray to style and finish with scintillating natural movement." 

For Kinky Hair: Mini Bun Beauty

"In the summertime, thick heavy, kinky curls might do better with double buns than with one topknot. Splitting the hair into two buns lightens the load and offers a cute retro style," Arrojo suggests. "Use ReHab Shampoo to rehabilitate without weight or build up. Follow up with Submerge Conditioner to soften, moisturize and detangle. Work Hypnotic Curl Calmer from roots to ends and diffuse the hair for maximum texture expansion. Pull the hair back, separate it into two big buns and tie it off. Ruffle the roots and tousle the curls to encourage even more separation and expansion. Spritz Glint Texture & Shine Spray over the finished look for instant glamour." 

Read the full article on American Salon, here.

Shop American Wave Hair Care, here.

Making Waves in Modern Salon

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ARROJO continues to shake up the world of hair care with its newest product line, American Wave Hair Care.

The hyper-luxe collection especially made for waves and curls was featured in the June issue of Modern Salon. In addition to it’s superior performance, American Wave is noteworthy for a remarkable quantity of exceedingly kind natural vegan ingredients with no parabens, sulfates or sodium chloride.

To see the full spread via the digital edition, click here. Or shop the full American Wave collection, now.  

Texture, Wave, Curl & American Wave In the Beauty News

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Today.com and simplemost.com recently published articles on the return of texture, wave and curl, body and movement in the hair, citing the American Wave service as a market-leading service on the pulse of the trend. Says Today.com:  

"New York’s Arrojo salon, for example, offers an ammonia-free technique called the "American Wave" and many other salons have “body wave” or “modern wave” on their menus." 

Read the Today article here and the simplemost article here.