AMERICAN WAVE

American Wave-Made HairStyle

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@arrojoamericanwave by Marlene, cut by Clare at @arrojowilliamsburg! @marlenehair_nyc @clareedith. For appointments, please call 718-215-6625.

This beautifully beachy American Wave is perfect for easy-breezy spring styling!

NEW AMERICAN WAVE HAIR CARE NOW AVAILABLE TO SALONS & STYLISTS

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AMERICAN WAVE HAIR CARE is a prestige six-piece product line setting the new gold standard in care & styling for textured hair. Unique packaging, kind ingredients, signature fragrances, clean & green to celebrate the timeless elegance, beauty & grace of texture. 

“Each luxurious American Wave Product can stand alone for its distinctive characteristics and outstanding capabilities. Yet they also works as one complete care and style system for all kinds of textured hair," says Nick Arrojo.

ReHab Shampoo: Rehabilitates without weight or build up.

Submerge Conditioner: Softens, moisturizes, detangles. 

Rogue Co-Cleanse: Lather-free. Removes build- up without drying or stripping.

Hypnotic Curl Calmer: Calms frizz, shapes luscious waves & curvy curls. 

Elixir Defrizzing Gel: Softly smoothes, defines, unifies textures.

Glint Texture & Shine Spray: Creates tousled & touchable sun-kissed shine. 

AMERICAN WAVE HAIR CARE IS NOW AVAILABLE TO CARRY AT YOUR SALON. SPECIAL INTRODUCTORY PRODUCT PACKAGES OFFER SUBSTANTIAL SAVINGS & GREAT PROFIT MARGINS. 

Please contact proapply@arrojonyc.com or call 212 242 7786 X 216 for info & orders.

 Glint

Glint

 Hypnotic

Hypnotic

 Elixir

Elixir

 ReHab

ReHab

 Submerge

Submerge

 Rogue

Rogue

FROM REHAB TO ROGUE, SUBMERGE YOURSELF IN AMERICAN WAVE, A HYPNOTIC NEW PRODUCT LINE WITH THE ELIXIR TO MAKE TEXTURE GLINT


No parabens, sulfates or sodium chloride.
American Wave is American Made.

Racked Visits ARROJO SoHo For An American Wave

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Racked.com beauty editor Angela Lashbrook had a craving for bodacious waves and curls; she came to ARROJO to discover the new wave of curl. She was so impressed, she wrote all about it. Read the full article on Racked or peruse select extracts below. . . 

The excerpts below are from www.racked.com. Words by Angela Lashbrook. 

My healthy, luscious, breathtaking just-waved hair is proof.

The tyranny of flat irons and smoothing creams first fractured in 2012, when celebrities like Gisele Bündchen and Blake Lively popularized warm, sun-kissed skin — and the requisite look of beachy, tousled waves. Compare Vogue online in 2012 — in which there was a total of one story mentioning "beachy waves" —to 2015, during which the magazine published 49 total stories discussing "beachy waves." 

"We’re going to apply curlers to the interior of the head," said my stylist. "That way, the hair will have a more voluminous curl, instead of the gentle waves you had before."

I emerged from the salon three hours later, big-haired and American Waved. To keep my curls intact, I was instructed to wash infrequently and style with a soft curl cream, bunching irregularly-sized strands in my hands for a few seconds and releasing to define an easy curl. To refresh, I had only to spritz my hair with a bit of salt spray, add a small amount of addition curl enhancer, bunch, and go.

So. Am I a bit more Texan than New Orleanian? Sure was. But would I do it again? Absolutely.
It’s called the American Wave, not the American Curl (which is actually the name of an odd-looking cat breed), for a reason. Unlike the traditional perm, Arrojo’s process produces loose, natural-looking waves with a healthy amount of body and movement — so if you’re on the prowl for a head of Shirley Temple curls, go the traditional route.

Upkeep is paramount to guaranteeing happy, shiny waves. I’m using a sulfate-free shampoo and conditioner. . . . and an assortment of styling products from Arrojo to ensure my hair is as healthy and frizz-free as possible. And as anyone who had dyed their hair will know, the less you shampoo, the better.