One beauty journalist's journey from Britain to NYC to attend the IBS show at the Jacob Javits Center has put American Wave in the spotlight across the Atlantic. Rebecca Reid, writer for Metro News UK says, "The American Wave curls are looser, shaggier and more modern and can be combined with on-trend cuts to give a super chic look which anyone would believe was fully natural."
Featured in the story, are images from one of our American Wave models at the IBS show, with Rebecca telling her readers ". . . now that curls are trendy again, the perm has earned an escape from sartorial prison. It’s back, and it’s very different from the original."
Read the complete original story: http://metro.co.uk/2018/03/09/looks-like-perm-making-comeback-7374034/