American Wave Wins Most Innovative New Brand at CosmoProf 2018

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Adding yet another award to the shelf, American Wave brings home a new title “Most Innovative New Brand.” Up against 25 other new brands at CosmoProf of North America, American Wave was recognized as the most innovative brand overall in concept, packaging, and the ability to succeed in the beauty marketplace as judged by beauty professionals.

It all started with the idea to rebrand the age-old perming service. Thus in 2012 the American Wave was born, a revolutionary texture service that is gentler, tailored, and more enjoyable- with gorgeous modern results.

In 2017, we launched a boutique product line to support the service & celebrate the timeless beauty of texture. American Wave Hair Care is a hyper-luxe, 7-piece prestige product collection especially made for heavenly waves and curls.

After just 1 year in the market, American Wave Hair Care has won “Best Overall Hair Care" at Indie Beauty Expo and “Best Finisher” (Glint Texture & Shine Spray) from Naturally We are so excited about our newest honor & want to thank all who voted for us.

 Interested in trying American Wave Hair Care? Shop our award-winning line here.